Lonzo Ball and his never the shy type father, Lavar Ball have launched the first signature shoe from the college freshman who made headlines this season for among other things, leading his team to the Sweet 16 in the 2017 NCAA tournament.
The ZO2, is a high end sneaker that was released last Thursday by the Ball family company, Big Baller Brand. The sneakers aren't your average pickup especially since they are retailing at $495 a pop. Unless of course you are real baller and instead want to cop the gold autographed prime pair which will run you $995.
According to their site, the shoes will be revolutionary on every level.
Changing the Game on every level.
An Ortholight© insole is embedded throughout the entire insole for maximum comfort.
A full bed of shock absorbent material keeps the shoe lightweight for high-speed performance. With a Custom Hand painted the bottom, Microfiber python texture in Matte Black, and a Delorean finish.
By Friday, "the internet", was reporting that over 5000 pairs of the shoes were reportedly sold on the site within 24 hours. Luckily for us, the good people over at Nicekicks wrote a great piece on why that most likely is nowhere near true.
"Out of the 328 transactions that happened on BigBallerBrand.com in the first 24 hours that the shoes were offered for sale, we tracked that a total of just 263 pairs of sneakers had sold in both signed and unsigned versions of the ZO2 Prime.
While we have no access to sales receipts, transactions or traffic data, we have been monitoring the inventory levels of the footwear listed on BigBallerBrand.com. After noting the initial product levels at the start and deducting the current units sold, we can confidently say that 210 pairs of unsigned ZO2 Primes had sold (103 pairs in sz 8.5 alone), along with 53 autographed ZO2 Primes."
Read how they arrived at that number here.
By Monday, Big Baller Brand had decreased that projection to a meager 495 pairs (and counting). Still not terrible numbers for such a pricey shoe.
Would you pay $495 for the ZO2's⁉️