Last year, Reebok continued to try to revive its struggling brand with yet another celebrity collaboration. Having previously signed Kendrick Lamar in 2014 and then Cam Newton later on, this strategy had worked out well for their branding thus far. But honestly, I was not too sure about their collaboration with Future and his Freebandz line. Were Reebok's really dope enough to ride the hype wave with Future?
The answer is a matter of personal choice, but Reebok and Freebandz have released a shoe that could just become its 2017 Spring staple in the Zoku Runner Ultaknit.
- One piece knit upper for a lightweight, sock-like fit
- Low-cut design for a sleek and sophisticated silhouette
- DMX Foam midsole cushions for a superior feel
- High abrasion rubber outsole for traction and durability
Verdict: Not a bad shoe, but not really my style....BOP!