Kanye West Launching Beauty Brand ‘DONDA’ In Honor Of His Late Mother

G.O.O.D. Music founder, Kanye West, has taken the first steps in filing the necessary legal documents to develop his own cosmetics line, inspired by his late mother, Donda, who passed in 2007. Along side his Yeezy fashion line, his beauty line DONDA will likely include, lotions and perfumes, and more in addition to makeup.

However, while his paperwork is being processed, sources told TMZ that he's only filed the application in case an opportunity in cosmetics arises. Hmm, or did Kylie tell Kim to shut it down?

Irregardless, this isn't the first venture Yeezy's taken to pay homage to his mother. Five years ago, before the birth of his sporty/high fashion Yeezy collections, 'Ye collaborated with Givenchy's Riccardo Tisci to create his now-defunct DONDA fashion line.

Kanye is on his way to create a comprehensive lifestyle brand in memory of his mother. Check out his tweet below detailing him expanding the brand into the tech field, security, transportation, and more.


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written by: ariela anís  |  ig: ari.anis  |  twitter: arielaanis

Written by Ariela Anís

Ariela Anís is a media maven addicted to pop culture + music. She currently resides in sunny LaLaLand, but is originally from the tri-state. The fiery Latina graduated from Temple U in May 2015 and has been gunning for success beyond the stars ever since. Pushing boundaries is second nature to this zesty entertainment junkie. Ariela Anís is making moves, so be sure to keep up with her on instagram: ari.anis | twitter: arielaanis | website: arielaanis.com

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