G.O.O.D. Music founder, Kanye West, has taken the first steps in filing the necessary legal documents to develop his own cosmetics line, inspired by his late mother, Donda, who passed in 2007. Along side his Yeezy fashion line, his beauty line DONDA will likely include, lotions and perfumes, and more in addition to makeup.
However, while his paperwork is being processed, sources told TMZ that he's only filed the application in case an opportunity in cosmetics arises. Hmm, or did Kylie tell Kim to shut it down?
Irregardless, this isn't the first venture Yeezy's taken to pay homage to his mother. Five years ago, before the birth of his sporty/high fashion Yeezy collections, 'Ye collaborated with Givenchy's Riccardo Tisci to create his now-defunct DONDA fashion line.
Kanye is on his way to create a comprehensive lifestyle brand in memory of his mother. Check out his tweet below detailing him expanding the brand into the tech field, security, transportation, and more.
Here is my Donda chart that I wrote 4 years ago that everyone laughed at… pic.twitter.com/g1po6Z3H55
— KANYE WEST (@kanyewest) February 15, 2016
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