Kanye West set the nation on fire a few weeks back when he returned to social media with brazen claims. First, he voiced his support for far-right personality Candace Owens. He followed that up with a world-stopping tweet that backed Donald Trump. He continued to boast about his "Make America Great Again" signed hat and went on TMZ to state that he felt slavery was a choice. After becoming the most talked about entertainer on the planet with just a few tweets, West retreated to Wyoming to complete the albums he's working on. The internet was given a resting period before the rapper returned to Twitter on Monday (May 21) to stir the pot even more.
West's latest tweets aren't centered around Trump this time, but they do have political undertones. First, he tweeted, "Look at your phone as tool not an obligation. Would you walk around with a hammer in your pocket? You would pick up a hammer when you needed it you would never be addicted or obligated to it. Use your phone like a hammer only pick it up when you need it." He continued to write, "there was a time when we completely operated without phones. We're addicted to our phones.
Then, West followed that tweet with a statement about Edward Bernays. After posting a video that's 4-hours in length, West wrote, "It’s 4 hours long but you’ll get the gist in the first 20 minutes Basically Sigmund Freud's nephew Edward Bernays capitalized off of his uncle’s philosophies and created modern day consumerism."
Bernays is known as "the father of public relations" and wrote a book called Propagandathat explains the need to manipulate the minds of the public. "The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society," wrote Bernays in the book. "Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country. We are governed, our minds are molded, our tastes formed, and our ideas suggested, largely by men we have never heard of."
West continued to reference Bernays infamous public campaign that advertised cigarettes in the hands of women, which the publicist touted as a path to emancipation and equality with men. "Before Edward Bernays Americans purchased things based off needs," wrote West. "There was a time in the 20s when women didn’t smoke in public so Edward Bernays masterminded a campaign to make it culturally acceptable so that companies could sell more cigarettes..it’s that kind of vibe."
While West's words seem jumbled and his thoughts cluttered, what he tweeted about actually makes sense. Take a look above.