Luc Belaire Announces Emerging Artist A Boogie Wit Da Hoodie as its Latest Official Brand Ambassador Premium French wine brand Luc Belaire enlists Hip-Hop new-comer to support its smash-hit line of sparkling wines (Wednesday 8st November - Burgundy, France) – Iconic French wine brand Luc Belaire has named rising hip hop sensation A Boogie Wit Da Hoodie – “A Boogie” for short – as its newest global brand ambassador. The American rapper, whose real name is Artist Dubose, is the top emerging act in the US, having stormed up the Billboard charts with his first studio album, The Bigger Artist. Released in late September 2017, the album has landed at No.1 on the Top R&B/Hip Hop Albums Chart and reached No.4 in the overall Billboard 200 Albums Chart. A Boogie hails from the Bronx, the New York City borough known as the birthplace of hip-hop, producing some of the world’s most influential rappers.
A-Boogie – like fellow Bronx native Cardi B – is the latest Bronx native to set the charts aflame, with millions of streams across Spotify, Apple Music, and Pandora and domination of radio airwaves all over the world. A Boogie’s unique style and unfaltering drive, make him the perfect partner for Belaire. A Boogie joins a 200-strong network of global Belaire brand ambassadors, including superstar DJs Steve Aoki and DJ Khaled, hip hop stars Rick Ross, French Montana and Post Malone, African artist Diamond Platnumz and Colombian pop star Maluma. A Boogie will be promoting Belaire’s full range of wines, including the top-selling Belaire Rosé, elegant Belaire Luxe and newly-released Belaire Gold. Brett Berish, CEO of Sovereign Brands, owners of Luc Belaire, states, “At 21 A Boogie already has 1.6 million followers on Instagram and a top-five album as well as a skyrocketing global profile. As someone who has followed an independent path and personifies passion and drive, he’s a great fit for the Belaire brand and we are thrilled to support his rise to the top. We are looking forward to working with A Boogie to integrate Belaire into his performances and lifestyle to create exciting and engaging content for his fans as well as ours.” Of his new role, A Boogie states, “My success hasn’t been overnight. I’ve worked hard, pushed, and hustled. I’ve been a big fan of Belaire since day one and like them, I believe in the value of being self-made. I believe in style and substance together. That’s why I’m excited to work with a brand which shares my passions and beliefs and I know we’re gonna create something powerful for the fans.” A Boogie and Belaire will be working together on a variety of creative digital projects to communicate with fans. He will be appearing in Belaire’s ongoing video series “Self Made Tastes Better.” For more information and to stay updated on upcoming A Boogie activity and events, fans are encouraged to visit LucBelaire.com and follow @OfficialBelaire on Instagram, Facebook and Twitter. ------ENDS----- About Luc Belaire Luc Belaire is a premium brand produced in France - the hallmark of quality in the world of fine wines. Our 5th and 6th generation father-and-son winemakers oversee production of each bottle of Belaire at their maison in Montagny-les-Beaune, established in 1898. The new Luc Belaire Gold joins Belaire’s top-selling cuvée Belaire Rosé, a unique sparkling Rosé wine from the south of France crafted from a blend of Grenache, Cinsault and Syrah grapes – the three favorite Rosé grapes of the region—and Belaire Luxe, an elegant ‘blanc de blancs’ made exclusively from Chardonnay with a special dosage made from prized Chablis grapes in Burgundy. About Sovereign Brands Sovereign Brands is a family-owned, international wine & spirits company headquartered in New York. The company is owned and operated by the Berish family and partners with first-class producers from the world's most iconic wine and spirit regions to develop superior brands. The company originally created and operated Armand de Brignac ("Ace of Spades") Champagne, selling the brand in 2014, and developed the D'USSÉ Cognac brand (currently owned and operated by Bacardi Ltd.). Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 100 countries around the world. The company’s brands also include Cloud Chaser, a classic French Côtes de Provence Rosé, and Skeleton Vineyards, a range of accessible wines from Argentina and Austria.