On Tuesday, March 13 versus the Oklahoma City Thunder, the club welcomed Mexican-American rapper Kap G to perform as part of the team’s in-game concert series. The College Park, Georgia, born artist, who scored a gold-certified single with his song “Girlfriend,” performed during halftime and post-game for musical sets.
Known for showcasing Mexican heritage within his lyrical content and visual imagery, Kap G’s performance supports the National Basketball Association’s “Noches Éne-Bé-A” initiative, celebrating NBA fans and players across Latin America and U.S. Latinx communities. That night the in-arena Hawks Shop and HawksShop.com will offer co-branded Kap G merchandise for sale. A limited-edition t-shirt is inspired by “It’s a Marvelous Day,” Kap G’s latest single from his new EP “Mood,” which has reached over 6.5 million views in just under a month.
“Being from ‘The A,’ this opportunity means the world to me,” said Kap G. “I love my Latin heritage and it’s an honor that I’ll get to share that with Hawks fans and my city. I want all of my fans to come out to the game and help me celebrate this historic moment.”