Rick Ross is certainly trying to be rich forever as he's steadily becoming that mogul many aspire to be. Not only does the Dade-Broward County native have his hand in music and wine and spirits, but now men's luxury hair care. The partnership involves RICH Hair Care, a line that launched in 2011 that now sells products in over 50 countries.
The joint business venture was announced at the "Beauty & Belaire" cocktail event presented by Maybach Music Group on Monday Dec. 12 at Ross' 235-acre Atlanta home. Ross says he's always been asked about his beard, hair care and what he uses to take care of himself, so he chose to share his entrepreneurial talents with Indrek Lohmus, CEO of RICH Hair Care. Ross adds, "It was something that I always overlooked until I sat down and really thought about the benefits and the message that could be created by partnering with the great guys at RICH Hair Care."
Excited about the partnership, Ross says:
This is an amazing new venture for me, and one that I am most excited about. Beauty and hair care are both huge markets. I appreciate and understand quality products, especially when those products are used to enhance your overall personal health and appearance. Being a supporter of men’s grooming and healthy facial hair in specific, I was more than pleasantly surprised with RICH Hair Care products and had personally used them before this partnership.
CEO of RICH Hair Care, Indrek Lohmus mentions:
We are extremely excited to partner up with such an icon as Rick Ross. He’s a master of blurring the lines between commercial and entertainment worlds, not to mention his ability to generate a brand halo.
The Rozay-RICH partnership doesn't seem to be short-lived as
Ross adds, "I am excited to build a global network around this new RICH Hair Care venture, continue the entrepreneurial conversations and offer additional exposure to an incredible brand.
Head on over to the company's site for more information on products and availability here.
Share this post. Comment your thoughts below.